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Option 1 - Auction
To achieve the highest possible sale price, we suggest a focused marketing, culminating in a sale by Public Auction. Last year, Ray White sold more properties by Auction than any other Real Estate organisation in Brisbane. We know how to handle property promotion and believe our marketing approach will guarantee activity and more importantly, the desired result.
Ray White has an enviable record of auction success, with over ninety percent of our auction listings resulting in a sale within the agency period.
Advantages of Auction
Because of its proven effectiveness, the auction process has become the pre-eminent method for the sale of properties in Brisbane.
The auction strategy offers the following advantages:
- Widespread advertising exposure through print media, pictorial advertising, editorial andInternet.
- The property is highlighted above the competition to attract every buyer.
- A structured marketing campaign stops buyer procrastination.
- Buyers make offers, either prior to or at auction.
- Competitive bidding, which will find that premium price.
- A cash, unconditional contract, on seller's terms, not the buyers.
- Control of the sale price through the reserve price.
- The sale is compressed into a fixed period of time.
- Fast action by all parties concerned.
In-room Auctions
Ray White Real Estate hold regular In-Room auctions. No other agent or agency group can match the success we have with "Sales by Auction".
We have the experience, the credibility and the track record.
Ray White Auctions are executed by the following:
Philip Parker: Chief Auctioneer Ray White.
1998, 1999 and 2001 R.E.I.Q. Auctioneer of the Year.
Finalist Australian Auctioneer of the Year.
George Hadgelias: Managing Director Ray White Paddington
2000 Auctioneer of Excellence.
Option 2 - Private Treaty MethodThis method necessitates the disclosure of the price, terms and conditions, which would be acceptable. Final agreement is reached by private negotiation between the Seller and the Buyer via the Agent.
Advantages Private Treaty
Advertising campaign chosen by seller directly reflects the level of activity.
- Fixed listing price or price range strategy - means comparisons are made against other similarly priced properties.
- Buyers make buying decisions over a period of time.
- Set promotion schedule.
You may consider this method suitable if there is no definite deadline for sale.
Placing a price on your property may determine the maximum price you will be likely to achieve. Buyers often offer less, but rarely more! It takes a willing seller and a committed buyer to reach a result. |
